Free to families, always (602) 555-0100
Prime Care Placement
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Phoenix area senior placement

The right care for someone you love.

Free, local help finding senior living across the Valley.

Start a Conversation See how we work

Who we are

Someone on your side.

Prime Care Placement helps families compare assisted living, memory care, residential care homes and independent living. We start with the person: the help they need, the routines they want to keep, and what your family can spend.

More about us

  • We work for your family.

    We recommend what fits your loved one, not whichever community has a room to fill. If we have concerns about a place, we tell you.

  • It costs your family nothing.

    Communities pay us a referral fee after a move-in. You never receive a bill from us, and the fee doesn’t change what you pay.

  • We know Valley senior living from the inside.

    We know the communities, the care homes and the people who run them: who has openings, who handles higher care needs well, and where the hidden fees are.

Care options

Five ways to get the right kind of help.

The right setting depends on how much help someone needs, how they like to live, and the budget. Here is who each option suits.

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Most families haven’t heard of these

Residential Care Homes

Arizona has many small licensed assisted living homes in ordinary neighborhoods, each caring for ten or fewer residents. Caregivers get to know every person well. Most families have never heard of them, and for the right person they can be the best option of all.

About residential care homes
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Assisted Living

For someone who needs help with bathing, dressing, medications or meals but still wants their own apartment and routine. We look for communities that can handle today’s needs and the ones likely to come next.

About assisted living
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Memory Care

For someone living with Alzheimer’s or another dementia whose safety at home has become a worry. We look closely at staff training, the secured environment and how each community handles difficult days.

About memory care
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Independent Living

For someone who is still independent but tired of keeping up a house, eating alone or driving everywhere. Independent living offers an apartment, meals, activities and neighbors, without paying for care that isn’t needed yet.

About independent living
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Hospital and Rehab Discharge

The hospital says your loved one can leave Thursday, and they can’t go home alone. We move quickly: we find places with openings that can meet their needs, work with the discharge planner, and help you decide in days rather than weeks.

Help with a discharge

Paying for care

Start with the budget, not the brochure.

We talk about money before anyone tours: what your family can spend each month, what the quotes leave out, and which programs might help. It saves you from falling for a place you can’t afford.

  • ALTCS, Arizona’s Medicaid long-term care program, can pay for care for people who meet its medical and financial rules. AHCCCS decides who qualifies.
  • VA benefits, including Aid and Attendance, may help wartime veterans and surviving spouses who need help with daily living.
  • Long-term care insurance often covers assisted living. Find the policy and we’ll help you work out what to ask the insurer.
Read our guides on paying for care
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Where we help

Help across the Phoenix area.

  • Phoenix and Scottsdale

    Phoenix, Scottsdale, Paradise Valley, Fountain Hills, Cave Creek

  • East Valley

    Tempe, Mesa, Chandler, Gilbert, Queen Creek, Apache Junction

  • West Valley

    Glendale, Peoria, Surprise, Sun City, Goodyear, Avondale

See the cities we help in

Your advisor

One advisor, from the first call to move-in day.

Most families call after something changes: a fall, a new diagnosis, a hospital stay, or the slow realization that home isn’t safe anymore. My job is to take as much of the search off your plate as I can.

I start with the person, not just the chart: what help they need, what they enjoy, and what they’d hate to give up. Then I narrow the list to the few places that fit, set up the tours, and stay with you until the move is done.

How the process works

Start a conversation

Tell us a little about them.

Share what you know so far, even if it isn’t much. We’ll call you back, ask a few questions and suggest a sensible next step.

Rather talk now? Call (602) 555-0100.

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How can we reach you?

Who are you looking for?

Type of care you are considering

This comes straight to us, and we’ll call you back, usually the same business day. We never sell or share your information.