Free to families, always (602) 555-0100
Prime Care Placement
An advisor with a clipboard listens closely to a woman sitting across from her

About us

We work for your family.

Local knowledge, used on your behalf.

  • The person comes first

    We start with who your loved one is: their routines, their preferences, what makes a good day. The right place is where they will be comfortable and well cared for, not the one with the nicest lobby.

  • We do the research before you tour

    Openings, pricing, care fees, license level and state inspection records. We gather all of it first, so you only spend time on places that could really work.

  • We explain the trade-offs

    Every option has strengths and compromises. We tell you both, plainly. When we don’t know something, we say so and find out.

  • It is your decision

    We give you our honest view, and you and your loved one choose. You are never obliged to pick a place we suggest, and each community makes its own admission decision.

An advisor hands a sheet of paper to an older couple at a wooden kitchen table

How we are paid

Our service is free to families. When someone moves into a community we introduced, that community pays us a referral fee. It never changes the price your family pays.

Because communities pay us, you should know exactly how it works. We are paid only when a move-in happens. We don’t charge families, and we will never ask you for payment.

If you’re interested in a place we don’t have an agreement with, we’ll tell you. We’ll still help you look at it honestly.

Read our full service disclosure

What we don’t do

Knowing where our role ends makes it easier to trust what we tell you.

  • We don’t provide care, and we don’t own or operate any community or care home.
  • We aren’t medical, legal or financial advisers. When a question needs one, we’ll say so and help you find one.
  • We don’t decide eligibility for ALTCS, VA benefits or insurance.
  • We don’t decide who a community admits. Each one does its own assessment.

Let’s talk it through.

Tell us what’s going on and we’ll help you work out the next step. There’s no cost and no obligation, and you’ll talk with someone who knows Valley senior living well.